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The Fundraising Lab · Cycle 1 · 2026

Fundraising in the Funding Cliff Era

A four-month structured programme for fundraisers and resource mobilisation practitioners. Designed for the new reality: shrinking pools, slower decisions, and a sector that needs sharper cases for support — and smarter tools to build them.

Reserve Your Place
Cohort starts1 June 2026
Duration4 months
Group size15–18
FormatLive online + WhatsApp
The reality we're working in

The ground has shifted under fundraisers' feet.

USAID withdrawals. European bilateral cuts. Donor paralysis around politically sensitive work. Backlash against feminist and rights-based programming. The proposals that worked two years ago are not winning today.

Shrinking pools

Bilateral funding to African civil society has contracted significantly across multiple country contexts since 2024, and the trajectory has not reversed.

Slower decisions

What used to be a three-month decision cycle is now closer to nine or twelve months. Pipelines need to stretch further and start earlier.

The work still matters

Communities still need the programmes. The case for support hasn't gone away — it just needs rebuilding for the room funders are sitting in now.

What the Lab is

A working space, not a webinar series.

The Fundraising Lab is a four-month, small-group programme that takes you and your organisation from where you are now to a sharper case for support, a working AI-powered toolkit, and one live submitted proposal — by the end of September 2026.

It is led by Shireen Motara, drawing on twenty-five years of African fundraising experience, with a rotating roster of expert guests across the four months — donors, MEL specialists, AI practitioners, sector leaders — chosen to match each cohort's focus. It is built around your real work, not generic theory. And it is rooted in feminist organisational practice — open to all fundraisers, with a working environment that takes seriously how this sector treats women, and what it takes to do this work well anyway.

You will leave with deliverables you can use, a peer network you can call on, and a way of working that uses AI to compress the parts of fundraising that drain you, so you can spend your energy on the parts that need a human.

Who this is for

Built for practitioners doing the actual work.

This is for you if

  • You're a fundraising or RM staff member at a small-to-mid NGO
  • You're a programme manager who has had RM added to your portfolio
  • You're an executive director doing your own fundraising
  • You're an independent consultant supporting NGOs with proposals and donor strategy
  • You want to learn how AI actually helps in fundraising — not just the hype
  • You want to leave with something done, not just notes

This is not for you if

  • You want a generic introduction to fundraising
  • You're looking for theory without application
  • You can't commit five hours a month to live sessions and your own work
  • You're hoping AI will replace strategic thinking
  • You want passive content rather than facilitated practice
The four months

A clear arc, not a content dump.

Each month builds on the one before, ending with a deliverable you can use the next day in your work.

Month One · June

Donor Landscape & Your Fundable Case for Support

We start with what funders are actually saying right now — across African philanthropy, global foundations, and bilateral channels. You'll map your real donor universe, identify where you fit (and where you don't), and rebuild your case for support around the upstream drivers that funders fund: theory of change, programme coherence, and organisational credibility.

Deliverable: A refined two-page case for support tailored to three priority donor segments.
Month Two · July

Proposal Architecture & AI-Assisted Writing Workflows

The structural moves that separate fundable proposals from the rest. How to architect logic, evidence, budget narrative and risk framing so that funders can say yes. Then we go practical with AI — building the custom GPT workflows that compress drafting time without sacrificing voice. You'll leave with prompts and templates you'll keep using.

Deliverable: A working AI-powered proposal toolkit, calibrated to your organisation.
Month Three · August

Donor Relationships, Reporting & MEL

Why most fundraisers lose donors at the report stage. Building stewardship rhythms that protect the relationship and unlock renewal. We'll work through MEL frameworks that funders actually want, and use AI to shift reporting from a quarterly emergency to a continuous practice.

Deliverable: A 12-month donor stewardship plan and an AI-assisted reporting workflow.
Month Four · September

Pipeline Building & Live Proposal Submission

You will identify a real, live opportunity — and submit a proposal for it during the programme, with full peer and lead-facilitator support. We close the cycle by building your 12-month pipeline so you leave with a system, not a one-off.

Deliverable: One live proposal submitted to a real funder, plus a 12-month pipeline plan.
How it runs

Structured, but not consuming.

Roughly five hours of live time a month, plus your own work between sessions. Designed for working practitioners, not for people with empty calendars.

Live Group Sessions

90 minutes each. One teaching session, one clinic — every month.

Guest Experts

Curated practitioners join sessions throughout the four months — donors, MEL specialists, AI practitioners.

Office Hours

60 minutes monthly. Drop-in, recorded, ask anything.

WhatsApp Group

A working group of peers. Active between sessions, hosted by Shireen.

+

Templates & Tools

Every framework, prompt, and template — yours to keep.

By the end of September

Four things you'll walk away with.

01

A refined case for support

Tailored to your three highest-probability donor segments — ready to put in front of funders.

02

A working AI toolkit

Custom GPT, prompts, and workflows for proposals, reporting, and donor research — calibrated to your voice.

03

One live submitted proposal

A real submission to a real funder, supported through every stage by Shireen and your peer cohort.

04

A 12-month pipeline

A working plan for the year ahead, plus a peer network of fundraisers you can call on.

Who's in the room

Led by Shireen. Joined by a curated rotation of expert guests.

Shireen anchors every session and stewards the cohort across the four months. Specialist guests are brought in to deepen specific topics — chosen to match the focus and questions emerging from each cohort.

Shireen Motara
Lead Facilitator · Strategic Advisor

Strategic advisor, facilitator, and executive coach with over 25 years of experience across South Africa, SADC, and internationally. Holds a Master's in Law focused on human rights and women's rights. Has partnered with NGOs, philanthropic intermediaries, and global funders on fundraising strategy, positioning, and fundable cases for support — including the African Women's Development Fund, Hlanganisa Community Fund, Southern African Trust, the Ellen Johnson Sirleaf Presidential Centre, the Graça Machel Trust, Soul City, and Frontline AIDS. Founder of The Next Chapter Studio.

Expert Guests
A curated rotation across the four months

Across the cohort, Shireen brings in skilled associates and sector specialists relevant to each month's focus. Past and partner contributors include donor representatives from African philanthropy, MEL specialists, AI-for-fundraising practitioners, and senior fundraising leaders from organisations like AWDF, Hlanganisa and the Southern African Trust ecosystem. The guest line-up is shaped to each cohort — so the room stays dynamic, responsive, and rich with perspective.

Investment

Founding cohort pricing.

Cycle 1 launches in June 2026. Founding members lock in a price below standard pricing for future cycles.

Founding Cohort
R 7,500 standard
R 6,500
Total programme fee · 4 months · Founding member rate
Founding rate available for 7 days only after the launch webinar. After that, places move to the standard rate of R 7,500.
  • 8 × 90-minute live group sessions over four months
  • Curated guest experts featured across the four months
  • 4 × monthly office hours (drop-in, recorded)
  • Active WhatsApp working group hosted by Shireen
  • Custom GPT setup and AI workflow toolkit
  • All frameworks, templates and prompt libraries
  • One live submitted proposal with full support
  • 12-month pipeline plan
  • Peer cohort of 15–18 fundraisers

Pay in full, or in two instalments of R 3,500.

Reserve My Place

Secure payment via Yoco

International participants: The fee is in South African rands. Most international cards work directly through the payment link above (your bank will handle the conversion). For invoicing, alternative payment arrangements, or any questions, email shireen@thenextchapter.co.za.

Honest questions

Frequently asked.

Is this a webinar series, a course, or something else?
It's a working programme. We teach, but the bulk of the value is in the clinics, the peer cohort, and the deliverables you build with us. By the end of September you'll have done real work on your real organisation — not just attended sessions.
What if I can't make a live session?
All live sessions are recorded and shared within 24 hours. Live attendance is encouraged because the cohort dynamic matters, but the programme is built so you can keep up if work or life intervenes.
Do I need to be a fundraising specialist already?
No. The Lab is designed for people whose work touches resource mobilisation — including programme managers who have had RM added to their portfolio, EDs of small organisations doing their own fundraising, and consultants supporting NGO clients. What we ask is that you have a real organisation or client to do the work on.
How much do I need to know about AI?
Zero, as long as you're willing to learn. Month two is built to take you from "I've never used ChatGPT for work" to having a custom GPT calibrated to your organisation. The point is to make AI useful, not to make you a technologist.
Can my organisation pay for me to attend?
Yes — and many will. We can provide a formal invoice, a programme overview document for your ED or finance team, and a payment confirmation. Email us if you need supporting documents to make the case internally.
Is this only for women?
No. The Lab is open to all fundraisers and resource mobilisation practitioners. It is rooted in feminist organisational practice — meaning we take seriously the realities women face in this sector and we run the working environment accordingly. The cohort is likely to skew women given the network it's built from, but the programme is designed to be useful to anyone doing this work.
What is your refund policy?
Full refund up to seven days before the cohort starts. After the cohort begins, fees are non-refundable, but your place can be transferred to a future cycle in exceptional circumstances.
When does Cycle 2 run if I miss this one?
Cycle 2 runs October 2026 to January 2027 at standard pricing. If you join Cycle 1 as a founding member, you'll have priority access and continued community membership.

The funding has shifted.
The fundraising must too.

Cycle 1 of the Fundraising Lab opens enrolment after our launch webinar. Founding cohort places will fill — they always do. If this is the year you stop reacting to the funding cliff and start building for what comes next, this is your room.

Reserve My Place